Finnish animal rights organization
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A team with a passion for animal rights.
Viral Vegans exists because it is time to shift vegan activism into the next gear. Our mission is to ensure that by 2030, 50% of school meals in Finland are plant-based and 8% of the population adopts a plant-based diet. Our broader vision is to develop a scalable blueprint based on Finland's success, enabling other organizations to promote plant-based eating and school meals globally.
Our strong media presence creates awareness of animal rights to the general public.We focus on three main areas: plant-based policies, content creation, and vegan education.
Our work
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vegan education
Up to this day, we have visited over 60 schools and events. We have met with thousands of people through street activism and talks. We create informative flyers about veganism and the hidden secrets of animal agriculture. In 2024, we will release our vegan non-fiction book with one of the biggest publishers in Finland, Into and tour across Finland.
content creation
With a following base of almost 50,000, we create high-quality vegan content. Our weekly podcast is Finland's most popular vegan podcast. We create news-based videos, informative exposes or commentaries, celebrity interviews, and food tastings. We are often asked to comment on animal rights in the mainstream media.
Plant-based policies
Many organizations, including university student unions, NGOs, and companies, have adopted plant-based policies through our advocacy. Thanks to our lobbying efforts, the Jussi Awards, Finland's number-one film award ceremony, embraced a plant-based menu in 2024. Additionally, thanks to our efforst Finland had its first fully plant-based college, Snellman.
finland's top vegan podcast
Our weekly podcast Vegaaneista tykkään (I Like Vegans), is Finland's most popular animal rights/vegan podcast. The podcast has featured celebrities, journalists, scientists and politicians. In May, the podcast grossed over 180 000 listens.
In 2023, we transformed the podcast into a video format, further expanding our podcast's engagement and influence. We've used our valuable knowledge to produce another vegan podcast, Pala Purtavaksi, Finland's first vegan cooking-themed podcast.
media coverage
Viral Vegans has been widely covered by Finland's most influential media outlets, including the most-read newspaper, Helsingin Sanomat, and the Finnish Broadcasting Company (Yle). We've been interviewed and reported on when we have brought up farm animal rights issues on our social media channels. We have met leading experts and organizations, politicians, farmers, and hunters, to discuss our vegan abolitionist's message.
Our co-founder Benjamin Pitkänen is one of Finland's most requested vegan activists for interviews and keynote speeches.
Making the world vegan since 2022.